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Privacy Policy

  My House First  (referred to as "we", "us", or "our"), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you visit our website [your website URL] and use our services.


1. Who we are

My House First is a registered estate agency operating in Wales. Our registered office is Suite 3, 113 Splott Rd, Cardiff, CF242BX 


2. What personal data we collect

We may collect and process the following personal data:

  • Identity data: name, title, date of birth.
     
  • Contact data: address, email address, phone numbers.
     
  • Property details: information relating to properties you own, rent, or are interested in.
     
  • Financial data: bank account and payment details (if applicable).
     
  • Technical data: IP address, browser type, operating system, and other technology on the devices you use to access our website.
     
  • Usage data: information about how you use our website and services.
     
  • Marketing and communications data: your preferences for receiving marketing from us and your communication preferences.
     

3. How we collect your data

We collect data in the following ways:

  • Directly from you (e.g., when you fill in forms, contact us by phone, email, or otherwise).
     
  • Automatically as you use our website (via cookies and similar technologies).
     
  • From third parties (e.g., referencing agencies, public sources, or partner services).
     

4. How we use your data

We use your personal data to:

  • Provide and manage our property services.
     
  • Respond to your enquiries and communicate with you.
     
  • Process applications and manage tenancies or sales.
     
  • Comply with legal obligations (such as anti-money laundering checks).
     
  • Improve our website and services.
     
  • Send you marketing communications (only if you have consented or as otherwise permitted by law).
     

5. Legal basis for processing

We process your data based on:

  • Your consent.
     
  • The performance of a contract with you.
     
  • Compliance with legal obligations.
     
  • Our legitimate interests (such as managing our business and improving our services).
     

6. Sharing your data

We may share your data with:

  • Service providers who support our business (e.g., IT support, referencing agencies).
     
  • Legal and regulatory authorities where required.
     
  • Professional advisors (e.g., solicitors, accountants).
     
  • Prospective buyers or tenants (with your consent).
     

We do not sell your data to third parties.

7. International transfers

We generally store your data in the UK. If we transfer your data outside the UK or EEA, we will ensure appropriate safeguards are in place to protect it.

8. Data security

We have implemented security measures to prevent your data from being accidentally lost, used, or accessed in an unauthorised way. We also limit access to your personal data to employees and service providers who have a business need to know.

9. Data retention

We keep your personal data only as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

10. Your rights

Under data protection laws, you have rights including:

  • Access to your data.
     
  • Correction of inaccurate data.
     
  • Erasure of your data ("right to be forgotten").
     
  • Restriction or objection to processing.
     
  • Data portability.
     
  • The right to withdraw consent at any time.
     

To exercise any of these rights, please contact us using the details below.

11. Cookies

Our website uses cookies to improve user experience. Please see our Cookie Policy for more details.

12. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact:

My House First
Suite 3, 113 Splott Rd, Cardiff, CF242BX
info@myhousefirst.co.uk
02920 037094

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

Anti Money laundering policy

As part of the Money Laundering Regulations we have to obtain and hold identification and proof of address for all customers. The transactions that we deal with day in day are deemed as high risk for money laundering and this is why we take our Anti-Money Laundering processes seriously.  

As part of our due diligence, we have to obtain and hold identification and proof of address for all customers. We also establish whether there are any beneficial owners on whose behalf the transaction or activity is taking place. If necessary we may also need to identify the source or destination of funds. 


 Please see below for a full list of acceptable identity documents.

Please note we will require sight of all original or certified documents. Individual identity d

  List A – Identity Document


  •  Current signed passport
  •   Valid UK driving licence  
  • EEA member state identity card 


 List B – Proof of address


 UK/EU/EEA Drivers Licence (if UK Drivers Licence not used as ID)

 Must be valid, not expired. Photo only. Full or provisional.  


Bank, Building Society or Credit Union Statement 

Dated with 3 months. Must include account number and show recent activity. No general correspondence.


 Credit Card Statement Dated within 3 months.

 Must include account number and show recent activity. No general correspondence.  


UK, EU, EEA Mortgage statement Dated within 12 months. 

Must show account number. No general correspondence.  


Utility Bill

 Dated within 6 months E.g. Gas, electricity, water. Must show address for service and/or account number. No general correspondence.  


Telephone Bill 

Dated within 6 months E.g. Landline or mobile pay monthly (excluding pay as you go). Must show address for service and/or account number. No general correspondence.


 Council Tax 

Dated within 12 months. Must show address for service and/or account number. No general correspondence. 


 Tenancy Agreement

 Dated with 12 months. Must state full name and full property address. Issued by local council, housing association, solicitor or reputable letting agent.  


Benefits Entitlement Letter

 Dated within 12 months. Issued by DWP or Jobcentre plus. Must confirm benefit payable at time of issue. E.g. Pension, disability, single parent, housing etc. 


HMRC Tax Notification 

Dated with 6 months. Must state national insurance number and tax calculation. No general correspondence. 


 Home or Motor Insurance Certificate

 Dated within 12 months. Must state insured address or registered address for vehicle and policy number. No general correspondence.


  UK solicitors letter confirming house purchase/land registration

 Dated with 3 months. Must state full name of new proprietor and full property address. 


 NHS Medical Card or letter from GP confirming registration 

Dated within 3 months. Must state individual’s date of birth and NHS number. No general correspondence.  


Official confirmation of Electoral Register entry or official poll card 

Dated within 12 months. Must state full name and full address. No general correspondence. 


 Police Registration Certificate Dated within 12 months. Must state the full residential address of the individual. 


 Probate  

If you are acting as a Representative of an Estate we require the following: 

 Grant of Probate (if a will was left) 

Letter of administration (if no will left) 

Individual identity evidence from List A & B for the Personal 

Representative, either executor or administrator


 Limited company  

If you are acting as a Representative of a UK Company we will also require the following: 

 Certificate of Incorporation 

Articles of Association

 Memorandum of Association 

Latest Annual Return or Confirmation Statement, with details of current company officers 

If offshore, nominee director declaration and a general power of attorney 

Individual identity evidence from List A and B for all individuals or entities with 25% or more of the shares or voting rights in the company 


If you are acting as a Representative of an Offshore Company we will also require the following: 

 Certificate of Incorporation 

Articles of Association, Memorandum of Association, Latest 

Annual Return with details of current company officers, Share 

Certificate(s) showing the Ultimate Beneficial Owner OR

 Certificate of Incumbency 

If the shares are owned by another company, repeat steps above for the holding company

 Nominee director declaration and/or general Power of Attorney (if applicable) 

Individual identity evidence from List A and B for all individuals or entities with 25% or more of the shares or voting rights in the company 


Trust 


 If you are acting as a Representative of a Trust we require the following:  


Trust deed 

List of trustees

 List of beneficiaries

 Individual Identity evidence from List A & B for all individuals with a vest interest in 25% or more of the capital and/or those who exercise control over the Trust    

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